Index & Thread

    One of the four sources · Your site and facts

    Make your own site the easiest thing for AI to quote

    When AI answers a buyer's question about you, it needs facts it can trust: what you do, what category you're in, what you cost. If your site hides them or your profiles disagree, the answer gets it wrong or names someone else.

    What we do

    Four pieces of work

    Answer-first pages

    Owned content

    • The answer to the buyer's question in the first sentence, not after three paragraphs of setup.
    • Numbers, named sources, a named author and a date, so a model can quote it and a buyer can trust it.
    • One page per buyer prompt that matters, written from your prompt panel rather than a keyword list.

    Entity profiles

    Entity and facts

    • Your name, category, founders, pricing model and core claims stated the same way everywhere.
    • Your site, LinkedIn company page, review-site profiles, directories and press bios brought into line.
    • Misstatements in AI answers traced to the profile they came from and fixed at the source.

    Technical access

    Technical access

    • AI crawlers allowed or blocked by intent, not by a default someone set years ago.
    • Key content rendered as HTML, so it can be read without running JavaScript.
    • Pages indexed in Google and Bing, and checked for errors that keep them out.
    • Accurate schema for your organization, products, people and FAQs.

    Quarterly data studies

    Owned content

    • One original data asset per quarter on a question your category argues about.
    • Something publications, lists and analysts can cite, which gives reviews and press work a reason to mention you.
    • Published on your site first, so the citation points back to you.

    What to expect

    What each part does, honestly

    Entity and facts

    Your name, category, founders, pricing model and claims made consistent everywhere models look: site, LinkedIn, review sites, press bios.

    Fixes misstatements fast.

    Owned content

    Pages that answer buyer prompts in the first sentence, with numbers, named sources, authors and dates, plus one original data asset per quarter.

    Study results are benchmarks, not guarantees.

    Technical access

    AI crawlers allowed by intent, key content rendered as HTML, pages indexed in Google and Bing, accurate schema.

    Table stakes. Necessary, rarely sufficient.

    Which packages include it

    Build and up

    Build is the step that adds your site and facts: your team runs the channels, and we build the site work. Enable includes only a starting point: one-time cleanup of top 10 profiles; technical checklist you implement.

    PackagePagesEntity and technical
    Build $6,000/mo2 pages/moFull entity program; technical audit, fix tickets, crawler checks
    Manage $9,500/mo2 pages/moFull entity program; technical audit, fix tickets, crawler checks
    Lead $13,500/mo6 pages/mo plus 1 data study per quarterFull entity program, ongoing
    Category Leader Custom10 pages/mo plus 2 data studies per quarterFull entity program per product line
    See full pricing

    Index & Thread

    We get your brand named and cited when buyers ask AI about your category.

    Your own site and facts are one of the four sources AI draws on when buyers ask about your category, alongside reviews and press, Reddit and LinkedIn. How we work on Your site and facts.

    1. Enable

      $1,500/mo

      Tracking plus training for Reddit or LinkedIn

    2. Build

      $6,000/mo

      Both channels trained, plus your site and facts

    3. Manage

      $9,500/mo

      We run Reddit for you

    4. Lead

      $13,500/mo

      We run all four sources