When a buyer asks an AI assistant for a recommendation, the answer comes down to a few claims about each option and the criteria used to compare them. Each industry has its own recurring claims, and they form in different places: subreddits, review sites, lists and LinkedIn.
A buyer asks
"What's the best project management tool for a 30-person team?"
A typical claim in the answer
Easiest to set up, with a team running in an afternoon
A buyer asks
"Which business bank account has the lowest fees for a startup?"
A typical claim in the answer
No monthly fees, but limited cash deposit options
A buyer asks
"What's the best running shoe under $150 for flat feet?"
A typical claim in the answer
Worth the price because it lasts longer than cheaper options
A buyer asks
"Which SEO agency is worth hiring for a B2B software company?"
A typical claim in the answer
Strong on strategy, but junior staff do the actual work
A buyer asks
"Which magnesium supplement is best for sleep?"
A typical claim in the answer
Third-party tested, so what's on the label is in the bottle
A buyer asks
"What's the best endpoint management platform for a mid-size company?"
A typical claim in the answer
Enterprise-grade security, but slow and complex to deploy
Questions and claims are typical patterns written as examples, not measured data. The Compression Test and the Category Claim Map show the claims AI makes about your category.
The same four steps apply in every industry. The communities, sources and compliance rules change.
01
The Category Claim Map: every claim AI makes about your category, the likely sources behind each one and the criteria buyers are told to use.
02
Three target claims: one to defend, one to shift, one to establish, with the evidence each one needs.
03
Thread briefs, LinkedIn drafts and evidence pages. Your experts post from their own accounts; we research, brief, draft and review.
04
A fixed panel of buyer questions, rerun across AI engines, to track which claims AI adopts and which ones slip.
Start with the free Compression Test to see which of your claims survive an AI summary. The Category Claim Map ($7,500, 5 business days) maps every claim across 100 buyer questions and 5 AI engines.
In a category we haven't listed?