Index & Thread

    One of the four sources · LinkedIn

    Executive and expert voices on professional prompts

    When a B2B buyer asks AI who the experts are, how a category works or which vendor to shortlist, the answer often draws on LinkedIn. We make sure your people are the voices it finds.

    Why LinkedIn is cited

    Where AI looks for professional judgment

    Reddit is where peers test claims anonymously. LinkedIn is where named professionals put their reputation behind them. Our read of the evidence for LinkedIn as a source: Strong for B2B. Cited in 14.3% of ChatGPT Search answers.

    Named experts

    AI answers to professional questions lean on people with a name, a title and a track record. LinkedIn is where that identity is public and checkable.

    How the category is framed

    Executives and practitioners argue about definitions, tradeoffs and approaches on LinkedIn. Those posts shape how an answer describes a category and who it names as the experts.

    Consistent point of view

    A voice that posts on the same topics month after month becomes the obvious source for those topics. One viral post does not.

    What we do

    Four pieces of work

    Profile and topic plan

    We pick the voice (a founder, executive or expert), rewrite the profile so it states plainly who they are and what they know, and choose the professional prompts they should be the answer to.

    Training (Enable and Build)

    We train your voice to write posts that answer those prompts, then review what they publish each month and tell them what to change.

    Ghostwritten voice (Lead)

    We interview your executive for 30 minutes a month and write their posts and an article from it, in their words, published under their name with their approval.

    Company page

    We rewrite the company page so your name, category and what you do match your site and every other profile AI reads, then keep it current.

    Every post goes out under the real person's name, with their approval. No invented executives, no engagement pods, no bought followers.

    Which packages include it

    LinkedIn on every rung

    Enable

    $1,500/mo

    If chosen: profile and topic plan for 1 voice, training, monthly post review

    Build

    $6,000/mo

    Company page rewrite, profile and topic plan for 1 voice, training, monthly post review

    Manage

    $9,500/mo

    Company page rewrite, profile and topic plan for 1 voice, training, monthly post review

    Lead

    $13,500/mo

    1 voice ghostwritten at 8 posts and 1 article/mo from a monthly interview, company page upkeep

    Category Leader

    Custom

    3 voices at 8 posts and 1 article/mo each

    • Second channel on Enable (+$1,000/mo): Adds whichever of Reddit or LinkedIn you didn't choose, Enabled, at Enable quantities.
    • Extra LinkedIn voice ($3,500/mo): 8 posts and 1 article/mo for one additional executive. Lead and above.
    See full pricing

    How it's measured

    Share of voice on professional prompts

    We don't report likes or follower counts as the result. Your prompt panel includes the professional questions your voice should own: who the experts are, how the category is framed, which approach to take. Each month we re-run them and report the same three numbers as every other source.

    Named

    How often you're named in the answer.

    Accurate

    Whether the answer describes you correctly.

    Sources

    Which sources the answer used.

    Deciding between the two channels? Read Reddit vs LinkedIn for B2B marketing.

    Index & Thread

    We get your brand named and cited when buyers ask AI about your category.

    LinkedIn is one of the four sources AI draws on when buyers ask about your category, alongside your site and facts, reviews and press, and Reddit. How we work on LinkedIn.

    1. Enable

      $1,500/mo

      Tracking plus training for Reddit or LinkedIn

    2. Build

      $6,000/mo

      Both channels trained, plus your site and facts

    3. Manage

      $9,500/mo

      We run Reddit for you

    4. Lead

      $13,500/mo

      We run all four sources