Pricing
Change what AI says about your category.
AI answers are built from claims about your category. Start with a map of those claims, then monitor them or move them. Every package shows the questions we track, the engines we run and who does the work.
Packages
Start with a map. Then move the claims that matter.
The Claim Map shows what AI says about your category and which claims you can own. The monthly packages monitor those claims, then change them. Your own people post in communities. We never run accounts for you.
Category Claim Map
Where every package starts
Delivered in 5 business days
- 100 buyer questions across 5 AI engines, 3 runs each
- Claim inventory for you and 3 to 5 competitors
- Most likely sources behind each claim, with confidence
- Buying criteria and who owns each one
- Three target claims and a 90-day plan
Claim Watch
Teams that want to know what AI says about them and act on it themselves
6 months, then monthly
- Starter claim map: your top 20 category claims
- 50 buyer questions, 4 AI engines, weekly
- Alerts when a new claim about you starts forming
- Monthly claim report
Claim Campaigns
Companies competing for how their category is judged
6-month minimum
- Everything in Claim Watch, 100 questions, 5 engines
- 3 target claims with a campaign for each
- Evidence assets for your site, each quarter
- 8 thread briefs and 4 LinkedIn drafts a month
- Monthly adoption report and working session
Category Program
Series B+ companies defining or defending a named category
12-month minimum
- Everything in Claim Campaigns, up to 3 product lines
- 6 pages a month and a quarterly data study
- 3 placements pitched every month
- 1 ghostwritten executive voice on LinkedIn
- Biweekly sessions and executive readouts
The Claim Map is credited in full against Claim Campaigns or Category Program if you sign within 30 days.
Compare
What each monthly package includes
| Claim Watch | Claim Campaigns | Category Program | |
|---|---|---|---|
| Price | $750/mo | $6,000/mo | From $13,500/mo |
| Term | 6 months, then monthly | 6-month minimum | 12-month minimum |
| Who does the work | Automated, you act on it | We direct, your team publishes | We run it with your experts |
| Best for | Teams that want to know what AI says about them and act on it themselves | Companies competing for how their category is judged | Series B+ companies defining or defending a named category |
| Claims | Monitors your top 20 category claims | 3 target claims at a time, one swapped each quarter | Up to 6 target claims across up to 3 product lines |
| AI engines tracked | 4: ChatGPT, Google AI Mode, Perplexity, Gemini | 5: adds Claude | 5 |
| Buyer questions | 50 buyer questions, run weekly | 100 buyer questions, run weekly | 100 buyer questions per product line, run weekly |
| Reddit and communities | Not included. Thread picks and drafted replies come with the GEO Content Plan | 8 thread briefs/mo with drafted angles, reviewed before your experts post from their own accounts | 15 thread briefs/mo; expert AMAs planned where community rules allow; your people post |
| Included in thread briefs when LinkedIn is a cited source | 4 LinkedIn post drafts/mo for one executive, from a monthly interview | 1 executive voice ghostwritten: 8 posts and 1 article/mo | |
| Evidence and content | Rewrite suggestions for pages that lose claims | 1 evidence asset per claim per quarter: a data point, benchmark or named result on your site | 6 pages/mo plus 1 original data study per quarter |
| Third-party sources | Not included | Ranked target list of the lists, reviews and publications behind each claim | 3 placements pitched per month, plus a review program |
| Reporting | Monthly claim report and alerts when a new claim about you starts forming | Monthly claim adoption report and a 45-minute working session | Biweekly working session and a quarterly executive readout |
| Your time required | About 1 hour/month to read the report | One owner, plus about 2 hours/week from the experts who post | Executive interviews and approvals |
| How it's sold | Start online after a 20-minute fit call | After a Category Claim Map | After a Category Claim Map |
One-time and add-ons
Start small, add what you need
Compression Test
Free
Paste your positioning and a buyer question. See which of your claims survive when an AI assistant summarizes you against competitors, which vendor sets each buying criterion, and rewrites for the claims that get lost.
Category Claim Map
$7,500 one-time
Every claim AI assistants make about your category and your competitors, from 100 buyer questions across 5 AI engines. For each claim: who it helps, its most likely sources, how many sources hold it up and how easy it is to move. Ends with three target claims: one to defend, one to shift, one to establish. Credited in full against a monthly package signed within 30 days.
Additional target claim
+$1,500/mo
Adds a fourth target claim to Claim Campaigns, with its own evidence asset and thread briefs.
Additional LinkedIn voice
+$3,500/mo
A second ghostwritten executive on Category Program: 8 posts and 1 article a month from a monthly interview.
Monthly content
GEO Content Plan
$1,500/mo
A monthly plan for the threads and pages AI engines read when buyers ask about your category. We pick the targets and draft the work. Your team reviews it before anything goes live. Claim Watch is included.
Claim Watch included
Weekly monitoring of your top 20 category claims, alerts when a new claim starts forming and the monthly claim report.
Thread picks
Reddit and forum threads worth answering this month, chosen from the ones AI engines cite for your category.
Drafted replies
A draft reply for each picked thread, written for your own people to post from their own accounts.
Answer-ready pages
Pages for your site that answer buyer questions directly, with the facts AI engines look for.
Citation tracking
A monthly check on which threads and pages AI answers cite, so next month's picks follow what is working.
Every month starts with a review step: you see the thread picks, drafts and page outlines, and approve or change them before anything is posted or published.
Participation standards
How your team contributes in public
Every thread brief and draft we write follows these standards, and we train your contributors on them. We do not push a brand into a conversation where it cannot help or is not welcome.
- Your employees and advisors contribute from their own accounts, in their own words. We never create or run accounts for clients.
- Disclose the brand connection whenever the brand or a competitor comes up. Never pass off a brand post as independent advice.
- Follow each community's rules. If brand-affiliated participation is not allowed, stay out.
- No planted questions, coordinated votes, fake reviews or manufactured endorsements.
- Answer the question first. A useful contribution does not need a product mention or a link.
- Every draft we write is reviewed against these rules before it goes to your team. Regulated claims need your approval first.
Pricing FAQ
Where should we start?
Run the free Compression Test on your own positioning to see what AI keeps and drops. When you want the full picture of your category, the Category Claim Map is $7,500 one-time and is credited in full against Claim Campaigns or Category Program if you sign within 30 days.
What is a claim?
A claim is one statement an AI answer makes about your category or a vendor in it, such as "easiest to set up" or "gets expensive past 50 seats." AI answers are built from claims like these, and buyers use them to decide who to shortlist. We measure which claims AI repeats, where they most likely came from, and which ones you can change.
What are the minimum terms?
Claim Watch and Claim Campaigns carry a six-month minimum; Category Program requires 12 months. Claim adoption usually starts to move around month four, because the sources AI draws on take time to change. Monthly reports track leading signals from the first month.
Who posts on Reddit and LinkedIn?
Your own people, from their own accounts. We find the threads AI cites for your claims, write briefs and draft angles, and review drafts before they go out. We never create or operate accounts on your behalf, and we stay out of communities that do not welcome brand participation.
Is Claim Watch enough on its own?
Claim Watch tells you what AI says and sends a monthly claim report. The GEO Content Plan ($1,500/mo) includes Claim Watch and adds monthly thread picks, drafted replies and answer-ready pages. Teams that want to change a claim with evidence and placements move to Claim Campaigns.
Do you guarantee AI will repeat our claims?
No. No one controls what AI engines say. We report claim adoption on a fixed panel of buyer questions, run several times per engine, so you can see whether your framing is spreading and which work moved it.
Is the tracking cost extra?
No. Running the buyer questions, the AI engines and the reports is included in every package.