Index & Thread

    Engagement

    Three engagement shapes. Scoped to the maturity of the need.

    Authority compounds. It does not spike. Each engagement produces durable artifacts. We say no to most inbound — see the fit criteria below.

    Audit

    Retrieval Baseline

    $15K–$25Kproject

    4–6 weeks

    For teams who suspect invisibility in AI search but can't yet measure the gap. A one-time engagement that produces the map.

    • Retrieval share-of-voice baseline (5 AI assistants)
    • Competitive citation analysis
    • Discourse surface mapping
    • Decay risk scoring of existing content
    • Prioritized remediation roadmap
    Retainer · Most common

    Connection Program

    From $10K/month

    12-month minimum

    For teams ready to operate the full framework on ongoing cadence. The compounding engagement.

    • Monthly retrieval tracking and dashboard
    • Continuous discourse architecture and deployment
    • Original research, one per quarter
    • Compression stability QA on every asset
    • Quarterly decay review and thread revival
    • Competitive monitoring and response
    Project

    Category Framing Sprint

    $25K–$50Kproject

    8–12 weeks

    For teams with a launch, category redefinition, or rebrand window. A focused sprint to capture the framing window.

    • Category framing document
    • Launch-window discourse plan
    • Signature research piece
    • Seed thread deployment
    • Post-launch retrieval capture analysis

    All engagements include a kickoff workshop, a named lead, and full ownership of every artifact produced.

    Fit

    Who this is for.

    A specific shape of company. We say no to most inbound.

    Strong fit

    Poor fit

    High-consideration categories. Buyers research for weeks. B2B SaaS, specialist services, regulated verticals.
    Impulse purchases. Low-ASP consumer goods. Categories where the decision happens on one surface.
    Active, durable community discourse already exists. Reddit, specialist forums, review ecosystems, practitioner networks.
    No community surface. Or community lives entirely on walled, unindexed channels.
    Leadership committed to a 9 to 18 month horizon. Authority compounds. It does not spike.
    Quarterly pipeline pressure. No tolerance for assets that pay back across multiple quarters.
    A genuine point of view. Product, research, or method the brand will put into public under its own name.
    Undifferentiated offering. Brand wants to hide behind generic category positioning.

    Pricing FAQ

    Why is the Connection Program a 12-month minimum?

    Authority compounds. It does not spike. Reddit organic and community assets have a 6 to 18 month half-life — 10 to 100x longer than any paid channel — but they require 3 to 6 months of presence before they begin generating retrieval citations. A short engagement spends the setup cost without capturing the compounding return. Twelve months is the floor where the math works.

    Can we start with the Audit and decide on a retainer after?

    Yes. The Retrieval Baseline is a complete engagement. It produces a map you can act on with or without us. Most teams who run an Audit move into the Connection Program in the following quarter, but there is no obligation.

    Why no monthly tier under $10K?

    Below that price the math doesn't support what we deliver — retrieval share-of-voice tracking across five assistants, original research on a quarterly cadence, compression QA on every asset, and continuous discourse work. We say no to inbound that needs a smaller spend, because we'd rather refer you elsewhere than underdeliver.

    What does "compression stability QA" actually mean?

    Before any asset ships, we test how it holds up when an AI summarizes it down to 200, 50, and 15 words across four assistants — twelve tests per claim. We grade for claim fidelity, caveat survival, attribution integrity, and distortion risk. It is the test that catches accurate source content becoming inaccurate retrieval output.

    Do you work with companies outside Reddit-heavy categories?

    Yes. Reddit is the dominant Thread surface in many categories, but the framework also operates on Stack Overflow, specialist forums, review ecosystems, and practitioner Discords. The audit identifies which surfaces matter for your category before any deployment work begins.

    Is there a smaller starter offering?

    We previously ran a smaller managed Reddit retainer. We've narrowed our focus to teams ready for the full Connection framework. If you need help on a Reddit-only basis, we're happy to refer you to operators we trust.