Index & Thread
    Reddit Platform Experts•12+ Years Inside the Platform

    You Found Us on Reddit.
    Smart Move.

    You're researching Reddit marketing on Reddit itself. That tells us you understand the platform better than most brands we talk to.

    We've spent over a decade studying how Reddit works. Now we map the claims AI assistants make about your category, many of which start in Reddit threads, and brief your own people to take part in those threads the right way.

    Proof, Not Promises

    Let's Address the Elephant in the Thread

    Yes, we're selling a service. But we built our reputation by helping communities, not exploiting them.

    We've spent over a decade studying, contributing, and watching what works. The brands that succeed on Reddit aren't trying to game the system. They understand it.

    12+ years studying how large Reddit communities form and rank
    We've been on Reddit since 2012: before the redesign, before awards, before NFTs
    We study what communities welcome and what their rules prohibit
    We've watched brands get banned and know why it happens
    We put community rules ahead of brand promotion
    12+
    Years on Reddit
    Account since 2012
    Rules
    Community First
    Research before participation
    People
    Real Participants
    Disclosed affiliation
    No
    Bots or Vote Groups
    No planted activity
    What We Don't Do

    Shortcuts Don't Work Here

    Reddit communities catch manipulation fast. After 12+ years inside the platform, we know exactly what gets flagged, removed, and banned.

    No bot networks

    We don't use automated tools to post, comment, or upvote

    No fake or bought accounts

    We never create, buy or run accounts. Your own people post from their own accounts, with their affiliation disclosed

    No vote manipulation

    We don't buy upvotes or coordinate voting brigades

    No astroturfing

    We don't pretend to be organic users shilling products

    No black-hat tactics

    Nothing that would get your brand permanently banned

    No guaranteed virality

    We don't promise impossible metrics or fake engagement

    If you want quick wins or fake engagement, we're not the right fit.

    The Difference

    Typical Agencies vs. IndexThread

    Most agencies treat Reddit like a billboard. We treat it like what it is: a community.

    Typical Agencies
    IndexThread
    Buy upvotes and fake engagement
    Build genuine community presence over time
    Use bot networks and fake accounts
    Your own employees and advisors post from their own accounts, with affiliation disclosed
    Copy-paste the same pitch everywhere
    Tailored content for each community's culture
    Promise viral posts and guaranteed metrics
    Measure the claims AI answers make about your category
    Treat Reddit like Facebook or Twitter
    Deep understanding of subreddit dynamics
    Outsource to offshore teams who don't use Reddit
    Led by long-time Reddit operators with 12+ years on the platform

    We've watched both approaches play out for over a decade. Only one actually works.

    For the Skeptics

    Questions You're Probably Asking

    You're on Reddit researching Reddit marketing. You're skeptical by nature. Good. Here are the questions we'd ask too.

    Reddit is one of the places claims about your category form. See the Reddit marketing agency page for the Reddit side, or services for the full Claim Engine offer.

    Ready to Start?

    See what AI says about your category

    Paste your positioning and a buyer question. The Compression Test shows which of your claims survive an AI summary and which competitor sets each buying criterion.

    Free, and you see the results on the page.