Answers about Claim Engine

We sell Claim Engine: measuring and changing the claims AI assistants make about your category. We map the claims in answers from ChatGPT, Google AI Mode, Perplexity, Gemini and Claude, trace the sources most likely behind each one, and help you own the claims that decide the shortlist. Reddit and LinkedIn are two of the places those claims form and get tested.

A claim is a statement an AI answer makes about a vendor or a category, such as "easiest to set up", "gets expensive past 50 seats" or "best for small teams". AI answers are built from claims and from the buying criteria they name. Each claim can help you or a competitor, and each traces back to sources: Reddit threads, LinkedIn posts, reviews, lists, publications and your own site.

Jack Gierlich founded IndexThread. More than a decade studying how Reddit communities make decisions shaped our approach to trust and source quality. Our work now covers every source AI answers draw on: websites, publications, reviews, entity profiles and professional voices.

A thread is any place a claim about your brand is formed and tested before AI retrieves it. On Reddit that might be a discussion; on LinkedIn, a professional post. It could also be a review, an article, your site or an entity profile. Each has its own standards.

A free tool at indexthread.com/compression-test. Paste your positioning and a buyer question. See which of your claims survive when an AI assistant summarizes you against competitors, which vendor sets each buying criterion, and rewrites for the claims that get lost. It is our only free offer.

A one-time engagement: $7,500, delivered in 5 business days. Every claim AI assistants make about your category and your competitors, from 100 buyer questions across 5 AI engines. For each claim: who it helps, its most likely sources, how many sources hold it up and how easy it is to move. Ends with three target claims: one to defend, one to shift, one to establish. Credited in full against a monthly package signed within 30 days.

Every report uses four numbers. Claim survival: Each of your claims is scored kept exact, paraphrased, distorted or dropped in the AI's answer, then combined into a score out of 100. Claim adoption: The share of answers to your buyer questions that state a target claim in substance, by engine, on a four-week rolling average. Criteria ownership: Of the buying criteria AI answers name, the share that match your framing versus each competitor's. Fragility: How few sources hold a claim up, how old they are and how much it varies between runs. Fragile claims are the cheapest to change.

We run a fixed panel of buyer questions through the AI engines in your package, several times each, and record every answer, every claim it makes and every cited source. Repeating the same panel shows movement against the baseline. Source activity, AI answers and business results are different levels of evidence, and we report them separately. A citation alone is not a sale.

The baseline comes first. Source changes take time to show up in AI answers, and the timing varies by engine and category. We report claim adoption on a four-week rolling average each month and do not promise what any AI engine will say by a fixed date.

No. Your own employees and advisors post from their own accounts, with their affiliation disclosed. We find the threads AI cites for your claims, brief your experts, draft angles and review drafts before they go out. Participation follows each community's rules; we never create or run accounts, plant posts or coordinate votes.

The Compression Test is free. The Category Claim Map is $7,500 one-time. Claim Watch is $750/month, Claim Campaigns $6,000/month and Category Program starts at $13,500/month. Scope, engines and questions vary by package; see Pricing.

Claim Watch: 6 months, then monthly. Claim Campaigns: 6-month minimum. Category Program: 12-month minimum. The Category Claim Map is a one-time engagement, credited in full against a monthly package signed within 30 days.

Reddit is often where claims about a category get formed and tested, so it is part of every package where AI cites it. Our packages are built around the claims AI makes, across every source it uses. If you need a standalone Reddit engagement, tell us what you are trying to solve before assuming a package is right.

The Pricing page lists the work, question-panel size, AI engines, who does the work and minimum term for each package. We will discuss fit before recommending a larger program.

Reddit threads are often where claims about a category are formed and tested, particularly when buyers compare options. The Category Claim Map shows whether Reddit sits behind the claims in your category's AI answers. It is one source type alongside your site, entity data, publications, reviews and LinkedIn.

Only where a community allows it. Each contributor posts from one real account of their own, with the affiliation disclosed. We brief them on useful, non-promotional contributions and review drafts. We do not use fake personas, coordinated voting or undisclosed brand mentions.

No. Our packages focus on the organic sources AI answers draw on. Reddit Ads are not an included deliverable.