Index & Thread

    Services & Pricing

    Turn Reddit into your best-performing organic channel

    We build your brand's Reddit presence until people recommend you in threads you never touched. The result: more branded search volume, AI citations, and inbound leads.

    Our Approach

    Our clients see an average 340% lift in branded search volume, get cited in AI answers, and start receiving unprompted recommendations in threads they never touched. No bots, no fake accounts. Real conversations that drive real pipeline.

    At a Glance

    Avg search lift
    +340% branded
    First results
    8-16 weeks
    Add-ons
    Reddit Ads optional
    Start
    2-week onboarding

    The Method

    Four phases. Every phase produces durable artifacts.

    Audit happens once. Architect, Deploy, and Maintain run continuously. Retrieval authority is infrastructure, not a campaign.

    014–6 weeks

    Audit

    Baseline retrieval share of voice. Map category discourse. Score existing assets for decay risk. Analyze competitor citations.

    • Retrieval share-of-voice baseline (5 assistants)
    • Competitive citation analysis
    • Discourse surface mapping
    • Decay risk scoring of existing content

    The only phase that ends. Everything after runs continuously.

    024–6 weeks

    Architect

    Discourse architecture. Category framing. Identity and posture per community. Compression-tested messaging. Research pipeline scoped.

    • Threads, identities, and posture per community
    • Category framing document
    • Compression QA at 200 / 50 / 15 word ratios
    • Research pipeline scoping

    Every claim is tested for survivability before it ships.

    03Ongoing

    Deploy

    Thread participation. Research publication. Supporting asset creation on cadence. Every deliverable passes compression QA before it ships.

    • Thread participation in mapped communities
    • Original research, one per quarter
    • Compression stability QA per asset
    • Cross-source corroboration

    Durable assets that compound for quarters, not days.

    04Monthly

    Maintain

    Monthly retrieval tracking. Quarterly decay checks. Thread revivals. Framing adjustments. Competitive response when rivals move.

    • Monthly retrieval share-of-voice reporting
    • Quarterly decay review
    • Thread revival when citation share slips
    • Competitive monitoring and response

    Retrieval relevance decays on a schedule. Maintenance is the job.

    What We Do

    Three things, done well

    We focus on participating in Reddit communities the way regular users do. Just with a strategy behind it.

    Find the Right Communities

    Find where your buyers research and recommend

    We map the subreddits where your prospects ask for advice, compare products, and form opinions. Then we build a plan to show up there credibly.

    What you get

    • List of priority subreddits
    • Analysis of what gets upvoted
    • Community rules cheat sheet
    • Competitor activity review

    Build a Reputation

    Earn trust that compounds into pipeline

    We write comments that answer real questions and add genuine value. Over time, that builds the kind of reputation that drives branded search and inbound leads.

    What you get

    • Comment templates
    • Voice and tone guidelines
    • Topics to engage on
    • Response examples

    Get Recommended

    Turn organic mentions into revenue signal

    Once users recommend you unprompted, you show up in AI answers, 'best of' threads, and search results. That is the business outcome.

    What you get

    • Brand mention tracking
    • Thread opportunity alerts
    • AMA prep (when ready)
    • Negative thread monitoring

    What We Won't Promise

    Retrieval authority compounds. It doesn't shortcut. We name what this work isn't, up front.

    Short-cycle pipeline from Reddit threads
    Attribution down to a single comment or post
    Vanity metrics dressed up as business outcomes
    Upvote, karma, or citation manipulation
    Fake accounts or automated participation
    A guarantee of LLM citations on a fixed timeline

    If you need a quarterly pipeline number tied to a single channel, we're the wrong partner. If you want to own the way your category gets answered, keep reading.

    Engagement

    Three engagement shapes

    Scoped to the maturity of the need. Authority compounds — it does not spike. Connection Program is a 12-month minimum.

    Audit

    Retrieval Baseline

    Suspect invisibility, can't yet measure

    $15K–$25Kproject

    4–6 weeks

    A one-time engagement that produces the map: where you are cited, where rivals win, and what to fix first.

    • Retrieval share-of-voice baseline (5 assistants)
    • Competitive citation analysis
    • Discourse surface mapping
    • Decay risk scoring of existing content
    • Prioritized remediation roadmap
    Most Common
    Retainer

    Connection Program

    Ready to operate the full framework

    From $10K/month

    12-month minimum

    The compounding engagement. Continuous discourse work, original research, and quarterly decay maintenance.

    • Monthly retrieval tracking and dashboard
    • Continuous discourse architecture and deployment
    • Original research, one per quarter
    • Compression stability QA on every asset
    • Quarterly decay review and thread revival
    • Competitive monitoring and response
    Project

    Category Framing Sprint

    Launch, rebrand, or category redefinition

    $25K–$50Kproject

    8–12 weeks

    A focused sprint to capture the framing window: own the phrases, seed the discourse, measure the capture.

    • Category framing document
    • Launch-window discourse plan
    • Signature research piece
    • Seed thread deployment
    • Post-launch retrieval capture analysis
    See full pricing details and FAQ

    All engagements include a kickoff workshop, a named lead, and full ownership of every artifact produced.

    Why Work With Us

    Built on experience, not promises

    340%
    Avg branded search lift
    Across client engagements
    12+
    Years Reddit experience
    Moderating and participating
    90%+
    Client retention rate
    Clients stay because it works
    8-16
    Weeks to first results
    Realistic, not inflated

    Based on client engagements 2024-2026. Our team has spent over a decade inside Reddit communities as moderators, contributors, and observers.

    Client Results

    What actually happened (names removed)

    Anonymized outcomes from real engagements. These are not projections.

    B2B SaaS6 months

    +700% organic mentions

    From ~5/month to 40+/month unprompted brand mentions

    "People started recommending us in threads we had nothing to do with."
    Consumer Tech8 months

    24x referral traffic

    Reddit referral traffic grew from ~200/mo to 4,800/mo

    "Reddit became our second-largest organic traffic source."
    FinTech10 months

    Sentiment flipped

    Net sentiment moved from -34% to +62% across key subreddits

    "The conversation changed from complaints to recommendations."

    Compare Plans

    Feature Comparison

    See exactly what's included in each package.

    ← Scroll to compare →

    FeatureStarter
    GrowthPopular
    Enterprise
    Research & Strategy
    Target communities3-58-12Unlimited
    Community audit
    Voice guidelines
    Participation playbook
    Content calendar
    Execution
    Brand accounts12-3Custom
    Engagement cadenceWeeklyDailyHigh-volume
    AMA preparation
    Monitoring & Support
    Crisis monitoring
    Negative thread alerts
    24/7 crisis response
    Reporting & Communication
    Strategy reviewsMonthlyBi-weeklyWeekly
    Performance reportsMonthlyBi-weeklyCustom dashboard
    Dedicated account manager
    Advanced
    Multi-brand management
    Reddit Ad Management+$999/mo+$999/mo+$999/mo

    What You Get

    Deliverables

    Clear outputs at each phase. No vague promises—you'll know exactly what you're getting.

    Community Map

    A list of relevant subreddits with subscriber counts, activity levels, and notes on moderation style.

    Voice Guide

    How to talk in each community. Tone, vocabulary, and what to avoid.

    Engagement Playbook

    What to post, what to comment on, and what topics to avoid. Specific to each subreddit.

    Content Calendar

    A schedule of topics and threads to participate in, based on when communities are most active.

    Training & Advisory

    Not ready for managed services?

    Build internal capability instead. We teach your team what we know so you can run Reddit in-house.

    Strategy Sprint

    One-time

    Subreddit research, voice guide, and engagement playbook delivered in 2 weeks. Your team executes.

    • Community map
    • Voice guidelines
    • Engagement playbook
    • Content calendar

    Team Training

    8 weeks

    We coach your marketing team on Reddit engagement. Weekly sessions with hands-on assignments and feedback.

    • Weekly coaching calls
    • Writing feedback
    • Community practice
    • Graduation playbook

    Ongoing Advisory

    Monthly

    Monthly strategy calls, content review, and course correction. You post, we guide.

    • Monthly strategy call
    • Content review
    • Performance check-in
    • Priority Slack access
    Our Methodology

    Built on the Index-Thread Framework

    Our services are designed around a simple insight: Reddit operates in two layers simultaneously. The Thread Layer builds peer trust. The Index Layer captures search visibility. Most marketing fails at the boundary between them.

    Read our philosophy

    FAQ

    Questions we get asked

    Expect 4-6 weeks before you start getting consistent engagement. 3-6 months before people start recommending you without prompting. Reddit is slow, but the results stick.

    Ready to start?

    We'll look at your product and audience and give you an honest take on whether Reddit is worth your time.

    What happens next:

    1. 1Discovery call (30 min) — we learn about your business
    2. 2Proposal — custom recommendation based on your goals
    3. 3Onboarding — research begins within one week

    Questions?