Claim Engine
Change what AI says about your category
When buyers ask AI which vendor to pick, the answer is built from claims: who is easiest to set up, who gets expensive, who fits a team like theirs. We map those claims, trace where they come from, and help you own the ones that decide the shortlist.
We start with the questions your buyers ask AI. We record every claim the answers make about you and your competitors, find the sources most likely behind each one, and work on the claims that decide who gets recommended. Your experts do the posting; we do the research, the briefs and the measurement.
At a Glance
- Compression Test
- Free
- Category Claim Map
- $7,500
- Monthly packages
- From $750/mo
- Measurement
- Weekly
How it works
Four steps. Each one leaves you with something you keep.
The audit happens once, as the Category Claim Map. Planning, deployment and upkeep run month to month inside a package.
Audit
Run 100 buyer questions across five AI engines, three times each. Record every claim the answers make about your category, you and your competitors.
- ●Claim inventory for you and 3 to 5 competitors
- ●Buying criteria and who owns each one
- ●Most likely sources behind each claim
- ●Fragility score for every claim
Delivered as the Category Claim Map.
Architect
Choose three target claims: one to defend, one to shift, one to establish. For each, decide the evidence you need and the sources it has to reach.
- ●Three target claims and the wording you want AI to repeat
- ●Evidence plan for each claim
- ●Thread and publication targets from the map
- ●Your contributors trained on the standards
Every target claim is tested for how it survives summarization before it goes out.
Deploy
Publish the evidence on your site, brief your experts on the threads and LinkedIn conversations behind each claim, and target the lists and publications AI reads.
- ●Evidence assets on your site each quarter
- ●Thread briefs with drafted angles, reviewed before posting
- ●LinkedIn drafts for your executives
- ●Ranked placement targets
Your people post from their own accounts. We never run accounts.
Maintain
Re-run the buyer questions every week. Report claim adoption monthly, alert you when a new claim starts forming, and swap a target claim each quarter.
- ●Weekly question runs across engines
- ●Monthly claim adoption report
- ●Alerts on new or shifting claims
- ●Quarterly target review
Claims decay as threads age. Keeping yours current is the job.
What we measure
Four numbers that show whether AI is telling your story
Mention counts tell you whether AI named you. These tell you what it said, whose framing it used and what you can change.
Claim survival
When AI summarizes us, what's left?
Each of your claims is scored kept exact, paraphrased, distorted or dropped in the AI's answer, then combined into a score out of 100.
Claim adoption
Is AI repeating our framing?
The share of answers to your buyer questions that state a target claim in substance, by engine, on a four-week rolling average.
Criteria ownership
Who decides how buyers judge the category?
Of the buying criteria AI answers name, the share that match your framing versus each competitor's.
Fragility
Which claims can we move?
How few sources hold a claim up, how old they are and how much it varies between runs. Fragile claims are the cheapest to change.
AI answers change from run to run, so every question runs several times per engine and adoption is reported as a four-week rolling average. No one can guarantee what an AI engine says.
Packages
Start with a map. Then move the claims that matter.
The Claim Map shows what AI says about your category and which claims you can own. The monthly packages monitor those claims, then change them. Your own people post in communities. We never run accounts for you.
Category Claim Map
Where every package starts
Delivered in 5 business days
- 100 buyer questions across 5 AI engines, 3 runs each
- Claim inventory for you and 3 to 5 competitors
- Most likely sources behind each claim, with confidence
- Buying criteria and who owns each one
- Three target claims and a 90-day plan
Claim Watch
Teams that want to know what AI says about them and act on it themselves
6 months, then monthly
- Starter claim map: your top 20 category claims
- 50 buyer questions, 4 AI engines, weekly
- Alerts when a new claim about you starts forming
- Monthly claim report
Claim Campaigns
Companies competing for how their category is judged
6-month minimum
- Everything in Claim Watch, 100 questions, 5 engines
- 3 target claims with a campaign for each
- Evidence assets for your site, each quarter
- 8 thread briefs and 4 LinkedIn drafts a month
- Monthly adoption report and working session
Category Program
Series B+ companies defining or defending a named category
12-month minimum
- Everything in Claim Campaigns, up to 3 product lines
- 6 pages a month and a quarterly data study
- 3 placements pitched every month
- 1 ghostwritten executive voice on LinkedIn
- Biweekly sessions and executive readouts
The Claim Map is credited in full against Claim Campaigns or Category Program if you sign within 30 days.
Compare
What each monthly package includes
| Claim Watch | Claim Campaigns | Category Program | |
|---|---|---|---|
| Price | $750/mo | $6,000/mo | From $13,500/mo |
| Term | 6 months, then monthly | 6-month minimum | 12-month minimum |
| Who does the work | Automated, you act on it | We direct, your team publishes | We run it with your experts |
| Best for | Teams that want to know what AI says about them and act on it themselves | Companies competing for how their category is judged | Series B+ companies defining or defending a named category |
| Claims | Monitors your top 20 category claims | 3 target claims at a time, one swapped each quarter | Up to 6 target claims across up to 3 product lines |
| AI engines tracked | 4: ChatGPT, Google AI Mode, Perplexity, Gemini | 5: adds Claude | 5 |
| Buyer questions | 50 buyer questions, run weekly | 100 buyer questions, run weekly | 100 buyer questions per product line, run weekly |
| Reddit and communities | Not included. Thread picks and drafted replies come with the GEO Content Plan | 8 thread briefs/mo with drafted angles, reviewed before your experts post from their own accounts | 15 thread briefs/mo; expert AMAs planned where community rules allow; your people post |
| Included in thread briefs when LinkedIn is a cited source | 4 LinkedIn post drafts/mo for one executive, from a monthly interview | 1 executive voice ghostwritten: 8 posts and 1 article/mo | |
| Evidence and content | Rewrite suggestions for pages that lose claims | 1 evidence asset per claim per quarter: a data point, benchmark or named result on your site | 6 pages/mo plus 1 original data study per quarter |
| Third-party sources | Not included | Ranked target list of the lists, reviews and publications behind each claim | 3 placements pitched per month, plus a review program |
| Reporting | Monthly claim report and alerts when a new claim about you starts forming | Monthly claim adoption report and a 45-minute working session | Biweekly working session and a quarterly executive readout |
| Your time required | About 1 hour/month to read the report | One owner, plus about 2 hours/week from the experts who post | Executive interviews and approvals |
| How it's sold | Start online after a 20-minute fit call | After a Category Claim Map | After a Category Claim Map |
What We Won't Promise
There's no shortcut here, so we won't pretend there is.
If you need this quarter's pipeline from one channel, we're not the right fit. If you want AI to describe your category the way you do, read on.
Specialized Services
Focused expertise for specific goals
Reddit is one of the places claims about your category get formed and tested. These pages cover that side of the work in depth.
Reddit SEO
Get your brand on Google's first page through Reddit threads. SERP auditing, keyword mapping, and dual-ranking strategy.
Learn more →Reddit and AI Answers
How Reddit discussions contribute to AI answers, and how we measure that part of your wider GEO program.
Learn more →Reputation Management
Repair and protect your brand's Reddit narrative. Crisis response, sentiment recovery, and proactive monitoring.
Learn more →Brand Monitoring
Track every mention, recommendation thread, and competitor comparison across Reddit in real time.
Learn more →Resources
Learn before you invest
Reddit guides and data, alongside our broader GEO research, to help you decide which sources matter for your category.
The Definitive Reddit Marketing Guide
8,000+ word complete playbook covering strategy, engagement, SEO, AI citations, and measurement.
Read guide →50+ Reddit Marketing Statistics
Every Reddit marketing stat worth knowing. Platform data, ROI benchmarks, and search impact. Updated for 2026.
See the data →Reddit's Impact on Google Search
How Reddit dominates search results. SERP data, the search modifier phenomenon, and AI citation trends.
Explore data →Built on the Index-Thread Framework
Our services follow the IndexThread model: AI answers are the index. The thread is where a claim about your brand gets tested first. That thread could be a community discussion, a LinkedIn post, a review, a publication, your site or entity data. We work across those sources so what AI repeats about you is accurate and useful.
Read our philosophyFAQ
Questions we get asked
We measure and change the claims AI assistants make about your category. When a buyer asks ChatGPT, Gemini or Perplexity which vendor to pick, the answer is built from claims like "easiest to set up" or "best for small teams." We find those claims, trace where they most likely came from, and help you own the ones that decide who gets recommended.
Ready to start?
We'll look at your product and audience and give you an honest take on where you appear in AI answers and which sources need attention.
What happens next:
- 1Discovery call (30 min): we learn about your business
- 2Proposal: a recommendation based on your goals
- 3Onboarding: research begins within one week
Still researching?
Read about the wider method and our Reddit specialty.