Index & Thread

    Services & Pricing

    Turn Reddit into your best-performing organic channel

    We build your brand's Reddit presence until people recommend you in threads you never touched. The result: more branded search volume, AI citations, and inbound leads.

    Our Approach

    Our clients see an average 340% lift in branded search volume, get cited in AI answers, and start receiving unprompted recommendations in threads they never touched. No bots, no fake accounts. Real conversations that drive real pipeline.

    At a Glance

    Avg search lift
    +340% branded
    First results
    8-16 weeks
    Add-ons
    Reddit Ads optional
    Start
    2-week onboarding

    How It Works

    Four phases, one goal: earn trust

    Building reputation on Reddit takes time. Here's how we approach it.

    01Week 1-2

    Research

    We figure out where your target audience hangs out on Reddit and what they talk about.

    • Find relevant subreddits
    • See what your competitors are doing
    • Document community rules and norms
    • Identify the best opportunities

    Most brands skip this step and wonder why Reddit rejects them.

    02Week 2-3

    Planning

    We create a playbook for how to participate without looking like a marketer.

    • Write voice guidelines
    • Create comment templates
    • Plan content topics
    • Set up tracking

    Your voice on r/technology should differ from r/smallbusiness.

    03Ongoing

    Execution

    We start participating in communities, answering questions, and building a reputation.

    • Write helpful comments
    • Answer relevant questions
    • Join discussions naturally
    • Monitor mentions and responses

    We aim for comments that get saved, not just upvoted.

    04Monthly

    Reporting

    We track what's working and adjust the approach based on community response.

    • Track brand mentions
    • Measure engagement quality
    • Identify new opportunities
    • Share what we're learning

    We focus on leading indicators, not vanity metrics.

    What We Do

    Three things, done well

    We focus on participating in Reddit communities the way regular users do. Just with a strategy behind it.

    Find the Right Communities

    Find where your buyers research and recommend

    We map the subreddits where your prospects ask for advice, compare products, and form opinions. Then we build a plan to show up there credibly.

    What you get

    • List of priority subreddits
    • Analysis of what gets upvoted
    • Community rules cheat sheet
    • Competitor activity review

    Build a Reputation

    Earn trust that compounds into pipeline

    We write comments that answer real questions and add genuine value. Over time, that builds the kind of reputation that drives branded search and inbound leads.

    What you get

    • Comment templates
    • Voice and tone guidelines
    • Topics to engage on
    • Response examples

    Get Recommended

    Turn organic mentions into revenue signal

    Once users recommend you unprompted, you show up in AI answers, 'best of' threads, and search results. That is the business outcome.

    What you get

    • Brand mention tracking
    • Thread opportunity alerts
    • AMA prep (when ready)
    • Negative thread monitoring

    What We Don't Do

    Shortcuts on Reddit don't work. Communities catch on fast.

    Buying upvotes or karma
    Creating fake accounts
    Automated posting or commenting
    Mass posting the same content
    Running ads without community work
    Paying influencers to post

    If you want quick wins or fake engagement, we're not the right fit.

    Pricing

    Monthly retainers

    Simple pricing. All packages include research, engagement, and reporting. Minimum 3-month commitment.

    Starter

    Testing the waters

    $3,500/month

    For brands testing whether Reddit works for them.

    • 3-5 target communities
    • 1 dedicated brand account
    • Weekly engagement
    • Monthly check-in call
    • Monthly progress report
    • Email support
    Best Value

    Growth

    Building real presence

    $7,500/month

    For brands ready to build real presence across multiple communities.

    • 8-12 target communities
    • 2-3 dedicated brand accounts
    • Daily engagement
    • Bi-weekly calls
    • Bi-weekly reports
    • Priority support
    • AMA prep when ready
    • Negative thread monitoring

    Enterprise

    Multi-brand or high-volume

    Custom

    For larger organizations with specific needs.

    • Unlimited communities
    • Custom brand account strategy
    • High-volume engagement
    • Weekly calls
    • Custom reporting
    • Dedicated manager
    • Multi-brand support
    • 24/7 crisis response

    Not sure which tier fits?

    Every account is a transparent brand presence owned by you. We operate it, you own it. No fake personas, no astroturfing.

    Optional Add-on

    ADD-ON

    Reddit Ads Management

    We can run ads to boost threads that are already working. Ads alone don't work on Reddit, but they can help good content get seen.

    • Boost high-performing threads
    • Test messaging with paid reach
    • Initial visibility for new brands
    • Full performance tracking
    +$999/month

    + ad spend

    Why Work With Us

    Built on experience, not promises

    340%
    Avg branded search lift
    Across client engagements
    12+
    Years Reddit experience
    Moderating and participating
    90%+
    Client retention rate
    Clients stay because it works
    8-16
    Weeks to first results
    Realistic, not inflated

    Based on client engagements 2024-2026. Our team has spent over a decade inside Reddit communities as moderators, contributors, and observers.

    Client Results

    What actually happened (names removed)

    Anonymized outcomes from real engagements. These are not projections.

    B2B SaaS6 months

    +700% organic mentions

    From ~5/month to 40+/month unprompted brand mentions

    "People started recommending us in threads we had nothing to do with."
    Consumer Tech8 months

    24x referral traffic

    Reddit referral traffic grew from ~200/mo to 4,800/mo

    "Reddit became our second-largest organic traffic source."
    FinTech10 months

    Sentiment flipped

    Net sentiment moved from -34% to +62% across key subreddits

    "The conversation changed from complaints to recommendations."

    Compare Plans

    Feature Comparison

    See exactly what's included in each package.

    ← Scroll to compare →

    FeatureStarter
    GrowthPopular
    Enterprise
    Research & Strategy
    Target communities3-58-12Unlimited
    Community audit
    Voice guidelines
    Participation playbook
    Content calendar
    Execution
    Brand accounts12-3Custom
    Engagement cadenceWeeklyDailyHigh-volume
    AMA preparation
    Monitoring & Support
    Crisis monitoring
    Negative thread alerts
    24/7 crisis response
    Reporting & Communication
    Strategy reviewsMonthlyBi-weeklyWeekly
    Performance reportsMonthlyBi-weeklyCustom dashboard
    Dedicated account manager
    Advanced
    Multi-brand management
    Reddit Ad Management+$999/mo+$999/mo+$999/mo

    What You Get

    Deliverables

    Clear outputs at each phase. No vague promises—you'll know exactly what you're getting.

    Community Map

    A list of relevant subreddits with subscriber counts, activity levels, and notes on moderation style.

    Voice Guide

    How to talk in each community. Tone, vocabulary, and what to avoid.

    Engagement Playbook

    What to post, what to comment on, and what topics to avoid. Specific to each subreddit.

    Content Calendar

    A schedule of topics and threads to participate in, based on when communities are most active.

    Training & Advisory

    Not ready for managed services?

    Build internal capability instead. We teach your team what we know so you can run Reddit in-house.

    Strategy Sprint

    One-time

    Subreddit research, voice guide, and engagement playbook delivered in 2 weeks. Your team executes.

    • Community map
    • Voice guidelines
    • Engagement playbook
    • Content calendar

    Team Training

    8 weeks

    We coach your marketing team on Reddit engagement. Weekly sessions with hands-on assignments and feedback.

    • Weekly coaching calls
    • Writing feedback
    • Community practice
    • Graduation playbook

    Ongoing Advisory

    Monthly

    Monthly strategy calls, content review, and course correction. You post, we guide.

    • Monthly strategy call
    • Content review
    • Performance check-in
    • Priority Slack access
    Our Methodology

    Built on the Index-Thread Framework

    Our services are designed around a simple insight: Reddit operates in two layers simultaneously. The Thread Layer builds peer trust. The Index Layer captures search visibility. Most marketing fails at the boundary between them.

    Read our philosophy

    FAQ

    Questions we get asked

    Expect 4-6 weeks before you start getting consistent engagement. 3-6 months before people start recommending you without prompting. Reddit is slow, but the results stick.

    Ready to start?

    We'll look at your product and audience and give you an honest take on whether Reddit is worth your time.

    What happens next:

    1. 1Discovery call (30 min) — we learn about your business
    2. 2Proposal — custom recommendation based on your goals
    3. 3Onboarding — research begins within one week

    Questions?