One of the four sources · Reviews and press
Get on the pages AI already trusts
AI answers about your category lean on other people's pages: best-of lists, review sites, trade publications and videos. If you're not on them, you're usually not in the answer.
Why it matters
Third-party pages carry the most weight
Placement on the lists, review sites, publications and videos models already cite for your category, built on the quarterly data asset.
Strong. Most brand mentions in AI answers come from third-party pages.
What we do
Four pieces of work
Find what AI already cites
Your prompt panel shows which best-of lists, review sites, publications and videos the answers in your category use. That list, not a media database, is where we aim.
Placements on those sources
We pitch the editors, list owners and reviewers behind those pages with something worth including: a clear product fact, an expert comment, or your data. No paid placements dressed up as editorial.
A review program
We help you ask real customers for reviews on the platforms AI reads for your category, at the moments they're most likely to have something specific to say. No incentives that break platform rules, no fake reviews.
Built on the quarterly data asset
The data study from your site and facts work gives editors a reason to cite you. Original numbers get quoted; product announcements mostly don't.
Placements are pitched, not bought, so no single one is guaranteed. We report which were won and whether the answers that cite those pages start naming you. The data study comes from your site and facts work.
Which packages include it
Lead and Category Leader
Reviews and press is the source Lead adds, when we run all four. Earlier packages (Build, Manage) include the target source list only, so you know where you'd need to be.
Lead
$13,500/mo
3 placements/mo, review program; 6 pages/mo plus 1 data study per quarter
Category Leader
Custom
5 placements/mo, review program; 10 pages/mo plus 2 data studies per quarter
Index & Thread
We get your brand named and cited when buyers ask AI about your category.
Reviews and press are one of the four sources AI draws on when buyers ask about your category, alongside your site and facts, Reddit and LinkedIn. How we work on Reviews and press.
Enable
$1,500/mo
Tracking plus training for Reddit or LinkedIn
Build
$6,000/mo
Both channels trained, plus your site and facts
Manage
$9,500/mo
We run Reddit for you
Lead
$13,500/mo
We run all four sources